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Usually placing your customers on that cycle will mean that contain very different needs and also the needs might need to be catered for another way. For example you could provide you with post-sale promotion to suer in a bid to make them spend the incentivise this with an absolutely free postage on their next purchase offer. This offer isn't valid to deliver out to some customer who is making a preliminary enquiry. It is essential to understand an individual customer or client is on the cycle so you can offer them service or product that matches their purposes.

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